Our task was to create a series of cinematic social films for the new Mercedes-Benz CLA and CLA Shooting Brake. Rather than producing one hero film and adapting it afterwards, we developed several individual concepts, each built around a specific feature, emotion or visual idea.
The challenge was to combine the premium visual language of Mercedes-Benz with the speed and clarity required for social media. Every film needed to work within seconds, while still feeling crafted, distinctive and connected to the overall campaign.