Our task was not simply to document what happened on track at the 24h race at the Nürburgring.
We wanted to make the meaning of these twenty-four hours tangible, even for viewers who had never experienced the Nordschleife before. The film had to capture what the race demands from every driver, mechanic and machine, and how every decision, setback and push contributes to the same goal.
FORMAT67 was responsible for the entire project, from the initial idea, concept and direction to production, studio sequences, car-to-car footage, editing, sound design and final delivery. The result needed to feel cinematic, emotional and authentic, while remaining rooted in the real people, pressure and unpredictability of the race.
Falken Tyres 24h Nürburgring
The perfect lap
The Task
Location
Nürburgring
Client
Falken
Agency
FORMAT67
Watch the film
YouTube View count: 1.9 M views
Social Teaser
A short, atmospheric glimpse into the perfect lap.
Built on tension, sound and selected fragments rather than revealing the story.
Created to spark curiosity, build anticipation and leave the audience wanting more.
No use of AI.
Every image was captured for real,
the voice-over was performed by a human speaker,
and the music was composed specifically for the project.
From the visual language and the choice of lenses to every note,
each element was created with real people, real craft and real emotion.
A conscious decision to preserve authenticity.
Behind the scenes
Credits
Director: Daniel Michaelis
Executive Producer: Rene Eckert
DOP: Joshua Ripplinger
Technical Project Lead: Philipp Jeschek
Camera Car: Salvatore Chiavetta
Production Assist: Alexander Schlembach
Music: Boris Merkfeld
Editor: Daniel Michaelis
Color Grading: Nikolai Smirnov
Sounddesign: Daniel Michaelis
Actor: Felix Koch
Voice: Ralph Tharayil
Aerials: Skynamic
Locations: Nürburgring /Format Studios
Production Company: FORMAT67.NET
Car2Car: FORMAT.INDUSTRIES
Post Production Company: FORMAT67.NET
Produced for: Falken Tyres
Falken: Dennis Wilstermann
& Evropi Dionysiadou
EDITED at FORMAT67 POST STUDIOS
























