The “Experience Hyundai” campaign is a comprehensive and wide-reaching marketing initiative by Hyundai Motor Germany, launched in early 2024. Under this new communication concept, Hyundai is promoting a wide range of vehicles, particularly their SUV models and the various types of drives, which range from efficient combustion engines to hybrid variants and electric drives.
In collaboration with the agency INNOCEAN, FORMAT67 shot five commercials on location in Barcelona.
Erfahre_Hyundai.
Don't stop - take my hand
Erfahre_Hyundai
Location
Barcelona
Client
Hyundai
Agency
INNOCEAN
Watch the director's cut
Behind the scenes
Credits
Director: Daniel Michaelis
1st AD: Alexander Blume
Producer: Rene Eckert
Director of Photography: Joshua Ripplinger
Focus Puller: Philipp Jeschek
2nd AC: Fabian Sperlich
Driver & Runner: Benni Bleile
Driver 2: Steven Friesen
Gaffer: Gérard Fass
Line Producer: Dany Vives-Jenny
Location Manager: Natalia Corrales
Art Department: Vanesa Rem
Colorist: Stefan King
Offline Editor: Daniel Michaelis
Online Editor: Dennis Elgert
Music: Niklas Kleber
Sounddesign: Hyve Audio
Production Company: FORMAT67
Post Production Company: FORMAT67
Executive Creative Director: Match Herceg
Creative Director: Timo Kanehl
Copy & Concept: Thorsten Büsser
Concept: Andrea San Martin
Agency Producer: Alexander Stigler
Account Director: Robert Tecini
Agency: Innocean FFM
EDITED at FORMAT67 POST STUDIOS
